Is selling a unit different to a house?

In short, the answer is - yes!

There are more similarities in selling a unit and selling a free-standing house than one would think.  So most of the discussion here applies to people considering selling a house too.

A friend of mine has a unit in a top spot at the Gold Coast.  The location alone should sell this unit!  But there's more to selling a property than position!

There two basic differences in selling a unit to selling a free-standing home:

1. Understanding the legalities, disclosures and contracts; and
2. working with buyers in giving them the information they need to know about the complex.

Which leads me to the main element my friend should consider - her choice of agent...

Has the agent sold properties with community title previously? And how successful are they?  There are some agents who specialise in community title properties.

Choosing your agent does make a difference in a real estate transaction.  Some sellers believe the choice of agent is decided by who has the lowest fees and who will market the property for free!  This should be used as the criteria for rejecting an agent.  The choice of real estate agent is crucial in achieving a great outcome.  (This will be covered in another "Tips".)

If considering selling her unit, my friend needs to look at these fundamentals:

• Choice of agent
• Method of sale i.e. selling by auction or private treaty
• Presentation of the property - depending on the expected sale price, should a property stylist be consulted?
• Promotion of the property through a comprehensive marketing plan - you can't sell a secret!
• If being sold by Private Treaty, the pricing strategy

Marilyn is a licensed real estate agent working in the Northern Suburbs of Brisbane

To contact Marilyn about this or any other real estate matter, phone 0407 149 309

or email marilyn.davies@harcourts.com.au