What to include in a marketing package

Advertising a property for sale is more than just putting an ad (and a small one at that) up on realestate.com.au or domain.com.au.

First we need to examine why we're advertising a property for sale.

1. To attract significant interest from the market
2. To sell the property; and
3. To achieve the best outcome.

The one thing people don't know when they put their property on the market, is where their buyer is going to come from.  They also don't know (nor does their agent) how much a property will sell for.

A good marketing program will increase the likelihood of a buyer finding the property and subsequently inspecting it.  A good marketing program will ensure that there's competition amongst buyers and achieve a better outcome for the seller.  

That being said, buyers are very astute these days and will not pay over what they believe a property is worth.  So it is important to make sure the asking price is at a level that doesn't scare buyers away.  The longer a property sits on the market, the less it will achieve in dollar terms.  So it's important to get the asking price right at the very start.

In short, to attract the right buyer, an advertising program needs to have reach (over several different types of media) and frequency (available for buyers to see on multiple occasions).

The myth is that regardless of how a property is advertised, any agent can get the same outcome on the property as any other agent.  This is not true!

You need to make sure your agent understands how to market a property effectively and then interpret the effectiveness of the advertising program to ensure you, as a seller can get the best outcome out of the hard work you've put in to get the property ready for sale.

Marilyn is a licensed real estate agent specialising in residential property in the northern suburbs of Brisbane

You can contact her about this or any other real estate matter on 0407 149 309

or email marilyn.davies@harcourts.com.au